Apple didn’t follow its ‘i’ trend as many expected and call its first wearable the iWatch, but that hasn’t stopped one company from suing over the name.
The owner of the iWatch trademark in Europe – Dublin-based software studio Probendi – claims that the Cupertino firm is using the term on search engines to bring up Apple Watch results, so as not to miss out on potential customers.
“Apple has systematically used iWatch wording on Google search engine in order to direct customers to its own website, advertising Apple Watch,” the court document reads (via Bloomberg).
The company filed an urgent procedure on June 26, which will be followed by a hearing on November 11.
Representatives for Probendi said: “Apple never replied to our requests and objections, while Google said they are not responsible for links.”
However, if past cases are anything to go by, Probendi may struggle to win the case. American Airlines has tried to take on advertisers accused of similar tactics but mostly failed.