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ATTENTION: CIOs AND SENIOR IT EXECUTIVES, INSIGHTS FROM GARTNER SYMPOSIUM 2015

Gartner, Inc is known for delivering technology related insight for clients so as to enable them make the right decisions and is no doubt the world’s leading technology research and advisory company.

Established since 1979, the company at its 2015 Gartner Symposium which is still on going at Cape Town International Convention Centre (CTICC) in Cape Town South Africa, has revealed some interesting statistics that pertains to the online technology sector.

The statistics revealed that:

Blogs are 63% more likely to influence purchase decision than magazines.

Facebook now has 1.5 million active advertisers

Business to Business companies that blog generate 67% more leads per month than non bloggers.

Google Chrome is the most popular browser with 43% of the global market.

Instagram has over 200 million active monthly users, 75 million daily.

There have been 60,140 successfully funded projects on Kickstarter to-date.

80% of LinkedIn users are 30 years old.

Mobile Marketing will account for 15.2% of global online ad spend for 2016.

More than half of all video views by 2016 will be on mobile.

The world’s population spends 500,000 hours a day typing out passwords.

61% of local searches on a mobile phone result in a phone call.

Snapchat users send 700 million photos and videos per day.

YouTube has become the second largest “search engine” by volume of searches.

91% of adults have their mobile phone within arm’s reach every hour of every day.

80% of Twitter usage is on mobile.

Online ad revenues are now double the revenue of traditional print media.

Android Devices lead in mobile internet traffic with a 44.6% share worldwide.

Free app downloads will surpass 253 billion in 2017.

57% on business to business vendors are shifting their transactions to online and self- service.

Over 70 countries now have more than 50% of their population online.

Gartner Symposium/ITxpo is the world’s most important gathering of CIOs and senior IT executives, providing a strategic view on the trends that shape IT and business with more than 24,000 attendees, including 7,000 CIOs.

The Symposium is a 3 day event that commenced today, 28th September and ends on the 30th September 2015, at CTICC in Cape Town, South Africa that showcases product from Computer Hardware & Software industry.


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