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DDB Lagos Wins Diageo Account



Following the review of its media account, DDB Lagos has emerged the winner of the multimillion naira Diageo account after a keenly contested pitch that includes agencies such as STB McCann and LTC/JWT. The Diageo brief which has in its portfolio brands such as Baileys, Smirnoff, Johnnie Walker, and Ciroc, among others.

While expressing his delight over the new account won by its affiliate, the former Chief Creative Officer of DDB Worldwide, Bob Scarpelli, was quoted as saying that: “It is hard to find the right words about this news. I think the words are best summed up by the legendary, in a note he once wrote: “Win or lose, we always learn something about ourselves from a pitch.  What I’ve learned through all my years here is that we are a proud, resilient group.  We are winners.  We are fighters. We don’t give up.  And we always have the attitude that when we don’t win one, we’re going to win the next one.  Most of the time, we do.”

On his part, the managing director of DDB Lagos, Mr. Ikechi Odigbo, who could not contained his excitement over the new success recorded, said the outcome is a product of hard work, which the agency is known for.

He said: “For us, it is the testament of the hard work of the team. We are structured more like a medium sized agency handling billings of a large agency. Being able to divert resources to pitch from existing accounts is a big challenge but we have stuck to our policy of having the highest billing ratio per executive because we want to be sure that whoever is working within DDB Lagos is outstanding and we are not just bringing in bodies, bringing in numbers and at the end of the day diluting the quality. We are very happy with our new client and the entire credit goes to the team who worked directly on the pitch and also a big thanks to everyone in the group for their total support and confidence.

We are proud of this win and very confident this gives wind to our sails for more conquests ahead!”

Last year, DDB Lagos also successfully added five new accounts to its portfolio. Some of the new businesses include Olam, an Asian multinational dealing in confectioneries, beverages and other products; Wakanow, Nigeria’s online travel company, Huawei, the Asian technology experts, Verve and Quickteller from Interswitch, payment platform professionals and Africa Re, insurance specialists.

For over a decade, DDB Lagos has continued to maintain its leadership role in the highly competitive advertising business in Nigeria and West Africa. A consistent winner at the LAIF (Lagos Ideas and Advertising Festival) awards since 2006, they hold over 60 awards, making them the most awarded agency in the history of the LAIF Awards. DDB Lagos also has its footprints on the international stage where it became the first Nigerian agency to pick up prestigious awards at the EPICA and the African Cristal Award Festivals.

Director of Business Development of DDB Lagos, Tunde Dosekun, while talking about the win, spoke about one of the fundamental elements of DDB’s success. According to him, “When you have the benefit of working for brands like MTN, Unilever, Interswitch and a host of other clients that we have had, I think it is almost only inevitable that you will achieve success because these are leading brands in their respective categories.”

“The objective at DDB Lagos has never been to win awards but to help clients’ product and services to gain superior market share in the marketplace and to achieve their marketing objectives, whatever they may be.



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