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DIGITAL INSIGHTS ON NIGERIAN BANKING INDUSTRY

Guaranty Trust Bank, Zenith Bank and First bank have been highlighted as the leading pack for website country ranking while Guaranty Trust Bank and Fidelity Bank were rated as the banks with the most engaging website, according to a Research Report released by Terragon group. For the report,the digital media company, Terragon Group, focused on the key activities carried out by the banks utilizing digital media, their innovations and the corresponding impact these activities have on their overall business achievements over a period of 3 months.

Accordingly,the analysis was based on their online presence and metrics used were web traffic, search engine optimization, bounce rate, web mentions, social media assets, mobile speed and user experience. The report also highlighted the need for e-strategy and engagement by the financial institutions to ensure their customers have a seamless experience.


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