Sure, some YouTubers operate Facebook, Twitter, Snapchat, and Instagram accounts, but for the most part when it comes to the actual meat of the content, it always goes back to YouTube where announcements are made as videos, skits, vlogs, and etc., and it is easy to understand why YouTubers choose to upload the bulk of their content to the platform: money.
This is because while uploading to Facebook might be a more efficient way for some fans to watch their videos, there is no money to be had, at least until recently where according to a report from Bloomberg, Facebook and Twitter are apparently trying to court famous YouTubers to share videos on their social media platforms by enticing them with ad revenue.
This has been confirmed by both Facebook and Twitter. According to Mike Park, Twitter’s head of content partnerships, the company is planning a revenue share program called Amplify, where Twitter will take 30% while the remaining will go to the content’s creators. Facebook on the other hand are trying something different.
This is because according to Bloomberg, pre-roll ads combine with autoplaying videos means that users might skip over the video entirely, a risk that they’d rather not take. Instead the company is currently opting to give cash straight up to its stars, but according to Fidji Simo, Facebook’s head of video, they are working on trying to find a model that will suit more creators.