Nigeria’s largest and long standing bank, First bank, has launched a lifestyle app known as loop. As the name suggests, the app was created to keep its customers in loop of happenings in their locality and world at large, by delivering a myriad of useful contents from across the world to them on their mobile phones. The app is “Cosmo like” because it provides articles,features and video on a vast variety of categories such as sports, health, tech and gadgets, lifestyle and travels, economy, local and international news, luxury foods, business, entertainment, shopping,etc. The features also include access to special offers and discounts from a broad range of travel, hospitality, retail and lifestyle partners. First bank is the first financial institution in the country to launch an app that goes beyond doing business to touching all the basic needs of its customers and it is an impressive achievement.
The app is available as a free download on Google Play Store. It will be
available on iOS and Windows Phone OS in the near future.