GOOGLE IS pressing ahead with plans to kill off the traditional password in favour of a ‘trust score’, and we could start to see the results within months.
The company confirmed at Google I/O last week that it had created a Trust API known as Project Abacus which is already being tested by “several very large” financial institutions, reported The Verge.
A trust score in any particular situation is based on location, face recognition and typing patterns, and the current score is constantly fed back to apps.
“We have a phone, and these phones have all these sensors in them. Why couldn’t it just know who I was so I don’t need a password? I should just be able to work,” said Dan Kaufman who heads up the project at Google.
Richard Lack, director of sales for Northern Europe at Gigya, a company specialising in identification, is all in favour of the change.
“Consumers in Europe tell us that they are struggling to remember what is now an average of over 100 passwords. At a time when the number of devices we own is rising sharply, this frustration has relegated the registration process to the most broken thing about the internet,” he explained.
Lack agreed that the days of the password are numbered. “The future lies in methods of authentication without passwords, which consumers clearly favour in terms of convenience and enhanced security,” he said.
Lack pointed out that, as well as being algorithmic, this type of scoring is biometric. “Biometric authentication is a powerful enabler, allowing businesses smart enough to deploy it to significantly increase rates of registration, gaining data and insight about their customers while increasing customer security,” he said.
“This is a win/win scenario which sounds the death knell for awkward and insecure passwords sooner than we may imagine.
“It’s fair to say at the moment that we’re still in the experimental stage, but within the realms of rolling it out for testing externally. And if the banks like it, it could be in developers’ hands very soon indeed.”