Apparently, over the top services such as WhatsApp and Facebook messenger have been eating the lunch of mobile operators for years with their free messaging services and this has gotten to a point where any sensible person would be wondering what the mobile operators are going to do to it or will they just keep looking with folded arms as the SMS stream of their mobile services run dry?
Good question and as always, Google has the answer.
In order to put itself in a better position to compete with Facebook, which currently owns and operates Messenger and Whatsapp, Google and a number of mobile operators are working together to expedite the release and adoption of Rich Communication Services (RCS).
RCS is a continuing program developed by the GSMA to create a new cross-operator messaging platform that functions like SMS while incorporating many of the OTT features such as file sharing, IP voice calls and group messaging – such features that drove users away from SMS to the Internet based messaging platforms.
GSMA along with many global and regional carriers including America Movil, Bharti Airtel Ltd, Deutsche Telekom, Globe Telecom, Millicom, Orange, Sprint, Telenor Group, TeliaSonera, Telstra, Turkcell and Vodafone are working with Google on this project.
There is a chance our age-long SMS will gain the popularity it once lost to WhatsApp and Facebook Messenger back.