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Instagram will start recommending videos for you to watch

If recent moves by Twitter, Facebook and YouTube have shown us anything, it’s that prioritising video content is the way to go.

Instagram led the initial charge, allowing users to share 15-second videos back in 2013 before extending it to one minute in April.

Now, the media sharing app is looking to recommend tailored video content for you to enjoy by adding new topic-based video channels to the “explore” section of the app. The channels, which will be labelled as “picked for you”, will surface based on topics you may be interested in.

Instagram 'picked for you'

The 23 new channels cover a wide variety of topics and range from specific (‘nail artists’ and ‘cake decorating’) to more general interests (‘skateboarders’ and ‘singers’).

Insta hasn’t detailed how it determines which categories are shown to the user, but it’s likely based on the same factors that power the rest of Explore’s recommendations: the accounts you follow and posts you have liked in the past.

The company has also stated that the feature is only available in the US for now, but work is under way to bring it to the rest of the world.

source


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