Sky is taking a leaf out of BT Sport’s playbook, and launching a new sports channel for all its TV customers – whether they have Sky Sports or not. Events shown will include some live Premier League matches.
The new channel is called Sky Sports Mix and as the name implies will show a variety of different sports when it launches at some point this summer. There will certainly be plenty of football – aside from the afore-mentioned Premier League, you’ll also be able to watch live matches from the Football League, La Liga, MLS and FIFA World Cup 2018 qualifiers.
Sky’s also confirmed that it will show other sport, including live golf from Europe and the US and international cricket. Women’s sport in particular is getting a push – Sky Sports Mix will show live coverage of women’s golf, cricket and netball championships.
It’s not just live events though – the channel will also have other shows, including the sports-based entertainment shows like youth-oriented Game Changers, and documentaries.
Barney Francis, managing director of Sky Sports, said: “With Sky Sports Mix, we are giving millions more people access to great moments from some of the world’s biggest sporting events at no extra cost. It is a fantastic way for all Sky customers to be able to enjoy some of the great content that has made Sky Sports the first choice for sport.
“Sky Sports Mix will bring sport to more people and provide many different ways of enjoying our coverage, from high profile live events and fascinating documentaries to clips of incredible moments. Our aim is to offer sport in a way that can engage, encourage and excite everyone even further.”