Twitter has launched a feature called Moments as it looks to fuel growth and reignite user interest. Previously known as Project Lightning, Moments sees Twitter vying to become the go-to place for breaking news and live commentary.
Moments arrives in the form of a new tab on Twitter with a lightning bolt icon. Tapping it will display a list of stories unfolding on Twitter, such as conversations between world leaders, cultural memes, celebrity gossip and sporting events.
If you see something you like, you can swipe right to see more images, Vines and GIFs, and if you’re following an event, you can blend tweets into its normal timeline for the duration of the event.
There’s also the option to browse categories such as Entertainment and Sport, and Twitter said that you’ll be able to interact easily with tweets using an Instagram-style ‘double-tap to favourite’ feature.
Madhu Muthukumar, product manager of Moments, said: “Every day, people share hundreds of millions of tweets. Among them are things you can’t experience anywhere but on Twitter: conversations between world leaders and celebrities, citizens reporting events as they happen, cultural memes, live commentary on the night’s big game, and many more.
“We know finding these only-on-Twitter moments can be a challenge, especially if you haven’t followed certain accounts. But it doesn’t have to be.
“Moments helps you find the best of Twitter as easily as tapping an icon, regardless of who you follow. Just visit the new tab called Moments, where you will discover stories unfolding on Twitter.”
In a bid to monetise the service, Twitter has signed partners including Buzzfeed,Entertainment Weekly, Fox News, Getty Images, Mashable, Major League Baseball, Nasa, The New York Times, Vogue and The Washington Post, and will add more in the coming months.
Twitter Moments is available on iOS, Android and the web but only in the US for now, which means us Brits won’t be able to use it to follow tonight’s final of The Great British Bake Off.
The launch of Moments comes just days after Jack Dorsey was appointed permanent CEO of the company, and sees him moving fast to grow the social network’s stalling user base and lacklustre financials